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On the air today – who, what, why, and how?

Saturday | 14.15 | Lille Sal

“Why does it all sound so alike?” “Why doesn’t anybody play new music?” “Is it ever going to change?” “If so, what direction will the development take?” “What’s happening on the digital front of DAB, Pod-Casting, etc?” Eik Frederiksen will touch upon all this in what he describes as “A Brief History of Radio – Players and Market”. And then he just might spill a few secrets about how to get on the air.

Eik Frederiksen
After many years in the radio business, Eik Frederiksen is now head of the international department of Sony/BMG Denmark. In 2001 while working in Denmark’s Radio, he introduced new musical strategies for DR’s channels with a particular focus on Danish music with initiatives such as the “Career Canon” and headed the makeover of P3 in 2003. He has also been at some of the commercial Danish radio channels, but has now joined the “other side”.







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